Plans
Pay monthly with $0 down, or pay once.
Your free sample comes first either way. Monthly: nothing until launch day, hosting and changes included, and after 12 months the site is yours to keep. Paying once: half to start, half at launch.
Founding clients
The first five clients get the founding price on the site itself: Standard or Premium, monthly or paid once, and a rentals site's build paid once. A monthly founding rate stays locked for as long as you stay. In exchange, a testimonial and a before-and-after case study we can show the next owner.
Standard
For trades and studios who need calls and bookings.
$199$149/mo
Founding price for the first 5 clients. Then $199 a month.
Or pay once: $995 (first 5 clients: $795)
- 5–7 page site, built for phones
- Hosting, domain, security, backups
- Google Business Profile setup
- Changes in 2 business days
- Monthly one-page report
Start with a free sample
BEST FOR HIGH-TICKET WORK
Premium
For businesses selling something big: pools, remodels, clubs, studios with a following.
$349$299/mo
Founding price for the first 5 clients. Then $349 a month.
Or pay once: $2,495 (first 5 clients: $1,995)
- Everything in Standard
- Designed from scratch around your work
- Project gallery, photos added anytime
- Up to 12 pages
- Changes next business day, quarterly check-in call
Start with a free sample
Signature
For multi-location businesses and bigger sites.
From $600/mo
Scoped and quoted together.
Or pay once: from $4,500
- Everything in Premium
- 15+ pages, multiple locations
- Custom sections and integrations
- Monthly strategy call
- Same-day changes
Let's talk
Monthly plans: $0 down, first payment on launch day, 12-month term then month to month, and the site is yours to keep after the first 12 months. Pay yearly and get two months free. Paying once: half to start, half at launch, then it's handed over, hosted in your name, with 30 days of fixes and $50 a change after that.
| What | Pay monthly ($0 down) | Pay once |
| Rentals siteFive pages, in a look made for your homes. | $89 a month for the first 12 monthsThen it stops | $995First 5 clients: $795 |
| Care planHosting, up to 2 changes a month and the monthly report. Your first home is included. | $49 a month+$10 a month for each home after the first | $49 a month, optional+$10 a month for each home after the first |
| Direct bookingYour booking software's own search and Book buttons, placed on your site. Guests see live dates and pay there. | Included | Included |
| Add the AI guest assistantAnswers routine guest questions from your house manual, says it is an AI, and hands the rest to you. | Add $49 a month | Add $49 a month |
| Add returning-guest emailsInvites past guests who opted in back for next season. | Add $49 a month | Add $49 a month |
Month to month, with no first term. On $0 down, the build is $89 a month on top of the care plan for the first 12 months, and the site is yours once those 12 payments are made. Paid once, the build is half to start and half at launch, the site is yours from launch day, and the care plan is optional.
Example: 3 homes on $0 down is $69 + $89 = $158 a month for the first 12 months, then $69 a month. With the build paid once, it's $995, then $69 a month.
Paid yearly, the care plan is ten months' price: $490 a year, plus $100 a year for each home after the first.
Up to 2 changes a month are included, and each change past those is $25. Adding a new home counts as one; after that, each new home is $50.
Founding clients save on the build. The care plan and add-ons cost the same for everyone.
No booking software? The rentals site with booking.
Everything in the rentals site, plus a booking page: guests pick dates from your site and send a request, you approve it, and they pay on Stripe's checkout straight into your own Stripe account. No booking commission.
The same $995 build ($795 for the first 5 clients, or $89 a month for 12 months on $0 down), plus $395 to set up booking ($35 a month for the first 12 months on $0 down). Then the care plan with booking: $59 a month with your first home, +$20 a month for each home after it, month to month. Paid yearly, it's ten months' price: $590 a year, plus $200 a year for each home after the first.
Example: one home on $0 down is $89 + $35 + $59 = $183 a month for the first 12 months, then $59 a month. With the build and the booking setup paid once, it's $1,390, then $59 a month.
Taking our first hosts now. Each goes live after a test booking.
What the same website costs elsewhere
OptionUp frontMonthlyThe catch
Design agency$2,000–8,000$50–150 careBig check before launch; changes billed by the hour.
DIY builder$0$23–36You build it, fix it and update it, on your nights and weekends.
Local monthly shops$0–499$89–299Often a template with your logo swapped in.
VowBuilt$0, or from $995 oncefrom $149Built for you, sample first, a person who answers.